This was Pacifico's branding for their sponsorship of the U.S. Open of Surfing 2015 in Huntington Beach. I decided to give a nod to old punk concert flyers by making the overall imagery a higher contrast and having different shapes around elements to make them look as if they were cut and Xeroxed. I hand drew the La Surfeza logo to add to a DIY style that embodies surf culture, also I made an alphabet so we could use this lettering in other titles. For this campaign I made assets that would cover everything from POS to different event specific elements such as tap handles, cups, pier banners, and pedicabs.
